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Supreme Court of India

M/S DAIMLER CHRYSLER INDIA PVT. LTD.versusM/S CONTROLS & SWITCHGEAR COMPANY LTD. & ANR.

Citation
2024 INSC 496
Decided
9 July 2024

Holding

Purchases of vehicles for personal use of directors are not for commercial purpose; the overheating defect and non‑deployment of airbags constitute a defect and unfair trade practice, and the National Commission’s awards are upheld with a reduced refund.

Summary

The Supreme Court examined whether a company’s purchase of luxury cars for the personal use of its directors fell within the definition of a "commercial purpose" under the Consumer Protection Act, 1986, and whether defects in the cars entitled the buyer to compensation. It held that such purchases are for personal use and not linked to any profit‑generating activity, so the buyer remains a consumer. The Court found that the overheating of the car’s centre hump was a defect within the meaning of s.2(1)(f) and that the non‑deployment of airbags, coupled with misleading promotional statements, amounted to a deficiency in service and an unfair trade practice under s.2(1)(r). The National Consumer Disputes Redressal Commission’s orders directing the seller to refund the purchase price and pay compensation were upheld, with the refund reduced to Rs.36 lakhs and the buyer allowed to retain the car. The appeals concerning the same matters filed in 2017‑2018 were dismissed.

Issues considered

  • The purchase of a vehicle by a company for the personal use of its directors: does it constitute a "commercial purpose" under s.2(1)(d) of the Consumer Protection Act, 1986?
  • Whether the overheating of the car’s centre hump qualifies as a "defect" under s.2(1)(f) of the Act.
  • Whether the non‑deployment of airbags and the seller’s promotional representations amount to a deficiency in service and an unfair trade practice under s.2(1)(r).
  • Whether the National Commission’s award of refund and compensation is legally justified.

Legislation cited

Subjects

Commercial purposeConsumerOnus to proveProfit generating activityDominant purposeMaintainability of the consumer complaintProblem of hump heating of the carCompensationRepurchase the carHigh-end luxurious carsBalance of equityMercedes Benz, E-Class-E 240 petrol version carAirbags of the carGrievous injuriesMinor injuriesDeficiency in serviceUnfair trade practiceSafety measure in the carDefect in the carTrade practiceDeceptive practice

Judgment

                 [2024] 7 S.C.R. 416 : 2024 INSC 496

                 M/s Daimler Chrysler India Pvt. Ltd.
                                 v.
           M/s Controls & Switchgear Company Ltd. & Anr.
                       (Civil Appeal No. 353 of 2008)
                                 09 July 2024
               [Bela M. Trivedi* and Pankaj Mithal, JJ.]

                           Issue for Consideration
       Issue arose as regards the purchase of a vehicle/good by a
       Company for the use/personal use of its directors, if would amount
       to purchase for “commercial purpose” within the meaning of s. 2(1)
       (d) of the Consumer Protection Act, 1986; in the matter pertaining
       to overheating of the car, the National Commission, if justified in
       awarded the compensation by directing the appellants to refund the
       purchase price-Rs. 58 lakhs approx. to the complainant, and take
       back the car; and National Commission, if justified in directing the
       appellants to pay a sum of Rs. 5 lakhs to the complainant for the
       deficiency in the services rendered to it on account of the airbags
       of the car having not deployed/triggered and to pay a sum of Rs.
       5 lakhs as compensation to the complainant for the unfair trade
       practice indulged into by them.

                                  Headnotes†
       Consumer Protection Act, 1986 – ss. 2(1)(d), 2(1)(f) –
       Consumer – Commercial purpose – Defect in the car –
       Complainant purchased two high priced luxury cars
       for the personal use of its Directors and for his family
       members, as a part of the perquisite to the Director from the
       appellant company – Persistent problem of hump heating
       in one of the car – Complaint and applications before the
       National Commission – National Commission awarded the
       compensation by directing the appellants to refund the
       purchase price-Rs. 58 lakhs approx. to the complainant, and
       take back the car – Interference with:
       Held: No material to suggest that the purchase of car had a nexus
       or was linked to any profit generating activity of the company, as
       such it could not be said that such a high-priced luxurious car was
       purchased by the complainant for its “commercial purpose” – It

* Author
[2024] 7 S.C.R.                                                             417

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

     was clearly established by the complainant that an excessive
     heat was generated in the car – Appellant though not admitted
     specifically about the said defects in the car, had indirectly stated
     about the same in the applications filed before the Commission –
     Thus, the inherent defect of overheating of the car had persisted
     despite the appellant having provided the rectification measures
     like providing additional insulation in the car, which caused great
     inconvenience and discomfort to the passengers seated in the
     car – Such overheating of the surface of hump and the overall high
     temperature in the car was a fault, imperfection or shortcoming in
     the quality or standard which was expected to be maintained by
     the appellants under the contract with the complainant and thus,
     was a ‘defect’ within the meaning of s. 2(1)(f) – People do not
     purchase the high-end luxurious cars to suffer discomfort more
     particularly when they buy the vehicle keeping utmost faith in the
     supplier who would make the representations in the brochures or
     the advertisements projecting and promoting such cars as the finest
     and safest automobile in the world – Complainant having suffered
     great inconvenience, discomfort and also the waste of time and
     energy in pursuing the litigations, the impugned order passed by
     the National Commission directing the appellants to refund the
     purchase price-Rs. 58 lakhs approx. to the complainant, and take
     back the car does not warrant any interference – However, having
     regard to the offer made by the appellants to repurchase the car,
     and having regard to the complainant having retained and used
     the car for about seventeen years, in the interest of justice and
     balance of equity the complainant permitted to retain the car and
     the appellant to refund Rs. 36 lakhs instead of Rs. 58 lakhs to the
     complainant by way of compensation within the stipulated time.
     [Paras 17, 23, 24, 25, 40]
     Consumer Protection Act, 1986 – s. 2(1)(d), 2(1)(r) – Consumer –
     Commercial purpose – Deficiency in the services – Unfair trade
     practice – Complainant’s case that they purchased Mercedes
     Benz, E-Class-E 240 petrol version car from the appellants
     for its Managing Director based on its safety features – Said
     car met with the accident, the car was being driven by the
     company driver, while the director was seated on the rear
     left side seat of the car, and the driver was wearing the seat
     belt, whereas the Director did not wear the seat belt – At the
     time of accident, neither the airbags on the front side nor the
     airbags on the side of the the Director opened, as a result the
418                                                            [2024] 7 S.C.R.

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       Director sustained grievous injuries, and the driver sustained
       some minor injuries – Complainants filed the complaint
       seeking compensation – National Commission directed the
       appellants to pay a sum of Rs. 5 lakhs to the complainant
       for the deficiency in the services rendered to it on account
       of the airbags of the car having not deployed/triggered and
       further directed the appellants to pay a sum of Rs. 5 lakhs as
       compensation to the complainant for the unfair trade practice
       indulged into by them – Interference with:
       Held: Not called for – Trade practice which for the purpose of
       promoting the sale of any goods by adopting deceptive practice
       like falsely representing that the goods are of a particular
       standard, quality, style or model, would amount to “unfair trade
       practice” within the meaning of s. 2(1)(r) – It cannot be said that
       the purchase of the car by the company for the use of its director
       would tantamount to purchase for commercial purpose – Appellants
       failed to bring on record any material to show that the dominant
       purpose or dominant use of the car was for commercial purpose
       or that the purchase of the car had any nexus or was linked with
       any profit generating activity of the complainant company, thus, the
       complaint was maintainable – Nothing produced by the appellants
       to show that they had disclosed either in the Owner’s Manual or
       in the Brochure about the limited functioning of the airbags, which
       according to them was an additional safety measure in the car – On
       the contrary, the complainant’s case that misrepresentation was
       made by the appellants at the time of promotion of the car that
       it had a safety system which included front airbags, side-airbags
       and window airbags – Even if it is accepted that the airbags would
       deploy only when the seat belt was fastened by the passenger,
       admittedly, the frontal airbags of the car were not deployed though
       the driver had already fastened the seat belt – Thus, the defect in
       the car clearly established as regards non-deployment of frontal
       airbags – National Commission rightly considered incomplete
       disclosure or non-disclosure of the complete details with regard to
       the functioning of the airbags at the time of promotion of the car,
       as the “unfair trade practice” on the part of the appellants, and
       awarded a sum of Rs. 5 lakhs towards it as also rightly balanced
       the equity by awarding Rs. 5 lakhs towards the deficiency in service
       on account of the frontal airbags of the car having not deployed
       at the time of accident. [Para 40]
[2024] 7 S.C.R.                                                         419

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

     Consumer Protection Act, 1986 – s. 2(1)(d) – Consumer –
     Commercial purpose – Purchase of a vehicle/good by a
     Company for the use/personal use of its directors, if would
     amount to purchase for “commercial purpose” within the
     meaning of s. 2(1)(d) – Determination:
     Held: Would depend upon facts and circumstances of each
     case – However ordinarily “commercial purpose” is understood to
     include manufacturing/industrial activity or business-to-business
     transactions between commercial entities – Purchase of the goods
     should have a close and direct nexus with a profit generating
     activity – It has to be seen whether the dominant intention or
     dominant purpose for the transaction was to facilitate some kind
     of profit generation for the purchaser and/or their beneficiary –
     If it is found that the dominant purpose behind purchasing the
     goods was for the personal use and consumption was not linked
     to any commercial activity, it need not be looked into, if such
     purchase was for the purpose of “generating livelihood by means
     of self-employment” – Said determination cannot be restricted
     in a straitjacket formula and has to be decided on case-to-case
     basis – Furthermore, in a consumer complaint, the onus to prove
     that the goods were purchased for “commercial purpose” and
     thus, such goods would fall outside the definition of “consumer”
     contained in s. 2(1)(d), would be on the opponent-seller and not
     on the complainant-buyer. [Para 17]

                             Case Law Cited

     General Motors Pvt. Ltd. v. G.S. Fertilizers Pvt. Ltd. (2013) CPJ
     72 (NC); Laxmi Engineering Works v. P.S.G Industrial Institute
     [1995] 3 SCR 174 : (1995) 3 SCC 583; Lilavati Kirtilal Mehta
     Medical Trust v. Unique Shanti Developers and Others [2019]
     14 SCR 563 : (2020) 2 SCC 265; Shrikant G. Mantri v. Punjab
     National Bank [2022] 5 SCR 945 : (2022) 5 SCC 42; National
     Insurance Company Limited v. Harsolia Motors and Others
     [2023] 3 SCR 448 : (2023) 8 SCC 362; Rohit Chaudhary and
     Another v. Vipul Limited [2023] 14 SCR 394 : (2024) 1 SCC
     8 – referred to.

                               List of Acts
     Consumer Protection Act, 1986.
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                               List of Keywords
       Commercial purpose; Consumer; Onus to prove; Profit generating
       activity; Dominant purpose; Maintainability of the consumer
       complaint; Problem of hump heating of the car; Compensation;
       Repurchase the car; High-end luxurious cars; Balance of equity;
       Mercedes Benz, E-Class-E 240 petrol version car; Airbags of the
       car; Grievous injuries; Minor injuries; Deficiency in service; Unfair
       trade practice; Safety measure in the car; Defect in the car; Trade
       practice; Deceptive practice.

                              Case Arising From
       CIVIL APPELLATE JURISDICTION: Civil Appeal No. 353 of 2008
       From the Judgment and Order dated 17.09.2007 of the National
       Consumers Disputes Redressal Commission, New Delhi, in CC No.9
       of 2006
       With
       Civil Appeal Nos. 19536-19537 of 2017 and Civil Appeal No. 2633
       of 2018
                           Appearances for Parties
       Dhruv Mehta, P. C Sen, Sr. Advs., Rakesh Kumar, Sidharth Sethi,
       Avinash Das, Ms. Anupama Dhurve, P. S. Sudheer, Rishi Maheshwari,
       Ms. Anne Mathew, Bharat Sood, Ms. Miranda Solaman, Ms. Akshita
       Chhabra, Kamal Kant, Vivek Jain, Arun Khosla, M. A. Chinnasamy,
       Mrs. C Rubavathi, C Raghavendren, P Raja Ram, Sarubh Gupta,
       Manoj Kumar Chowdhary, Ms. Janani B, Dr. B.P. Nilaratna, Ch. Leela
       Sarveswar, V. Senthil Kumar, Ms. Manjula Gupta, Vipin Singhania,
       Diwakar Chirania, Abhay Singh Malik, Ms. Sapna Kaushik, Pranav
       Raina, Sanjay Kumar Pathak, S.N. Pandey, Miss K.K. Kiran Pathak,
       M.S. Akhtar, Sunil Kr. Jha, Mayank Madhu, Miss Nidhi Thakur Advs.
       for the appearing parties.
                  Judgment / Order of the Supreme Court

                                   Judgment
       Bela M. Trivedi, J.
1.     Though factually different, these appeals involve common question
       of law - whether the purchase of a vehicle/good by a Company for
[2024] 7 S.C.R.                                                        421

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

     the use/personal use of its directors would amount to purchase
     for “commercial purpose” within the meaning of Section 2(1)(d) of
     the Consumer Protection Act, 1986 (now re-enacted as Consumer
     Protection Act, 2019)?
2.   The CA No. 353 of 2008 has been filed by the appellant - M/s
     Daimler Chrysler India Pvt. Ltd., now known as Mercedes Benz
     India Pvt. Ltd. (original opponent no. 1) arising out of the Original
     Petition No. 09 of 2006 filed by the respondent no. 1 - M/s Controls
     and Switchgear Company Ltd. (original complainant), challenging
     the impugned judgment and order dated 17.09.2007 passed by the
     National Consumer Disputes Redressal Commission (hereinafter
     referred to as the National Commission), in the said O.P. No. 9/2006.
3.   The CA Nos. 19536-19537 of 2017 have been preferred by the
     appellant - Mercedes Benz India Pvt. Ltd. and Anr. (original opponent
     nos. 1 and 2) arising out of the Consumer Case No. 51 of 2006
     filed by the respondent no. 1 - CG Power and Industrial Solutions
     Ltd. and Mr. Sudhir M. Trehan, M.D. of respondent no. 1, (original
     complainants), challenging the impugned orders dated 08.07.2016
     and 11.09.2017 passed by the National Commission in the said
     C.C. No. 51/2006. The cross appeal being no. CA No. 2633 of 2018
     has been preferred by the appellant – M/s CG Power and Industrial
     Solutions Ltd. (original complainant no. 1) against the respondents
     - Mercedes Benz India Pvt. Ltd. and Ors. (original opponents)
     challenging the judgment and order dated 11.09.2017 passed in the
     said Consumer No. 51 of 2006 by the National Commission, in so
     far as it is against M/s. C.G. Power.
4.   At the outset, it may be noted that in Original Petition No. 09 of 2006
     (from which CA No. 353 of 2008 arises), the National Commission
     vide the impugned order dated 17.09.2007 after holding that the
     Complainant-Company being a legal entity, was entitled to file a
     Complaint, and that the cars purchased for the use of the directors
     of the Company, not used for any activity directly connected with
     commercial purpose of earning profit, could not be said to have been
     purchased by the complainant-company for “commercial purpose”,
     had directed the appellant (original opponent no. 1) to replace the Car
     no. DL-5CR-0333 with a new car of the same or similar model, or in
     the alternative refund its full purchase price, namely one half of the
     amount of Rs. 1,15,72,280/- which was paid by the complainant to
     the opposite parties for the purchase of the two vehicles in question,
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       and take back the vehicle. It may further be noted that vide the said
       impugned order dated 17.09.2007, the National Commission had
       also passed the order with regard to the second car being car no.
       DL-9CV-5555, purchased by the complainant. In respect of that part
       of the order pertaining to the second car, the appellant had preferred
       an appeal being CA No. 6042 of 2007 before this Court. The said
       Appeal came to be disposed of vide the order dated 11.01.2008 by
       this Court. Hence, now, we are concerned with the impugned order
       dated 17.09.2007 pertaining to the car no. DL-5CR-0333 only, so
       far as the CA No. 353 of 2008 is concerned.
5.     It is further pertinent to note that the findings recorded in the said
       judgment and order dated 17.09.2007 in Original Petition No. 09 of
       2006 with regard to the maintainability of the Complaint at the instance
       of the complainant-company in respect of the car purchased for the
       use/personal use of the director of the company, being in conflict
       with the findings recorded by an another two-member Bench of the
       National Commission in case of General Motors Pvt. Ltd. Vs. G.S.
       Fertilizers Pvt. Ltd.1 in which it was held inter alia that the vehicle
       purchased by a company for its Managing Director would amount
       to its purchase for a commercial purpose, the matter was referred
       to the three-member Bench of the National Commission. The three-
       member Bench in the Consumer Complaint No. 51 of 2006 vide
       the impugned judgment and order dated 08.07.2016 held as under:
              “11(a) If a car or any other goods are obtained or any
              services are hired or availed by a company for the
              use/personal use of its directors or employees, such a
              transaction does not amount to purchase of goods or
              hiring or availing of services for a commercial purpose,
              irrespective of whether the goods or services are used
              solely for the personal purposes of the directors or
              employees of the company or they are used primarily for
              the use of the directors or employees of the company and
              incidentally for the purposes of the company.
              (b) The purchase of a car or any other goods or hiring or
              availing of services by a company for the purposes of the
              company amount to purchase for a commercial purpose,


1    II (2013) CPJ 72 (NC)
[2024] 7 S.C.R.                                                              423

                  M/s Daimler Chrysler India Pvt. Ltd. v.
             M/s Controls & Switchgear Company Ltd. & Anr.

           even if such a car or other goods or such services are
           incidentally used by the directors or employees of the
           company for their personal purposes.”
6.   The appellants - Mercedes Benz India Pvt. Ltd. (the original opponents
     in Consumer Complaint No. 51/2006) challenged the said Judgment
     and Order dated 08.07.2016 passed by the three-member Bench of
     the National Commission, before this Court by preferring an Appeal
     being C.A. No. 10410 of 2016. This Court disposed of the said Appeal
     by passing following order on 20.02.2017: -
           “Heard Mr. Shyam Divan, learned senior counsel along
           with Mr. Vineet Maheshwari, learned counsel appearing for
           the petitioner and Mr. Amir Singh Pasrich, learned counsel
           appearing for the 1st respondent.
           The present appeal calls in question the legal propriety of
           the order dated 8.7.2016 passed by the National Consumer
           Disputes Redressal Commission, Bench No. 1, New
           Delhi (for short, ‘the National Commission’) in Consumer
           Complaint No. 51 of 2006 repelling the submission of the
           appellant that the complaint before the said Commission
           is not maintainable.
           Having heard learned counsel for the parties, we are of the
           considered opinion that the National Commission should
           adjudicate the dispute finally and thereafter it will be open to
           the appellant to challenge the order of maintainability, i.e.,
           the present order as well as the final order. The National
           Commission is requested to dispose of the Consumer
           Complaint No. 51 of 2006 within three months hence.
           With the aforesaid observation and liberty, the civil appeal
           stands disposed of. There shall be no order as to costs.”
7.   Thereafter, the National Commission adjudicated the disputes
     between the parties on merits vide the impugned judgment and
     order dated 11.09.2017 and disposed of the Consumer Case No.
     51 of 2006 by giving following directions:
           "(i)   The opposite parties No.1 & 2 shall pay a sum of
                  Rs.5.00 lacs to complainant No.1 for the deficiency in
                  the services rendered to it on account of the airbags
                  of the car having not deployed/triggered;
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            (ii)   The opposite parties No.1 & 2 shall pay a sum of
                   Rs.5.00 lacs as compensation to complainant No.1
                   for the unfair trade practice indulged into by them;
            (iii) The Opposite Parties No.1 & 2 shall, in the Owner’s
                  Manual to be provided to the buyers of their E-class
                  Cars, as well as on their website, provide adequate
                  information with respect to the deployment triggering
                  of the airbags of the vehicle, in consultation with AAUI.
            (iv) The opposite parties No.1 & 2 shall pay a sum of Rs.
                 25,000/- as the cost of litigation to complainant No.1.
            (v)    The payment in terms of this order shall be made
                   and the directions contained herein will be complied
                   within three months from today.”
8.     As stated earlier, the said two orders 08.07.2016 and 11.09.2017
       passed in Consumer case no. 51 of 2006 have been challenged by
       the appellants-Mercedes Benz by way of C.A. No. 19536-19537 of
       2017. The Cross Appeal being C.A. No. 2633 has been preferred by
       M/s CG Power and Industrial Solutions Ltd. (original complainant),
       being aggrieved by the judgment and order dated 11.09.2017 passed
       by the National Commission.
9.     The common bone of contention raised by the learned counsels
       appearing for the appellants - M/s Daimler Chrysler India Pvt. Ltd.,
       (now Mercedes Benz India Pvt. Ltd.) in their respective Appeals is
       that the purchase of car/vehicle by a company for the use/personal
       use of its directors could not be said to be the purchase of vehicle
       for self-employment to earn its livelihood, but it has to be construed
       as the purchase of vehicle for “commercial purposes”, and therefore
       such company would fall outside the purview of the definition of
       “consumer” within the meaning of Section 2(1)(d) of the said Act.
       In this regard it would be apt to reproduce the relevant part of the
       definition of “Consumer” as contained in Section 2(1)(d) of the Act,
       which reads as under-
            “2(1)(d) “consumer” means any person who,—
            (i) buys any goods for a consideration which has been
            paid or promised or partly paid and partly promised, or
            under any system of deferred payment and includes any
[2024] 7 S.C.R.                                                           425

                   M/s Daimler Chrysler India Pvt. Ltd. v.
              M/s Controls & Switchgear Company Ltd. & Anr.

            user of such goods other than the person who buys such
            goods for consideration paid or promised or partly paid or
            partly promised, or under any system of deferred payment
            when such use is made with the approval of such person,
            but does not include a person who obtains such goods
            for resale or for any commercial purpose; or
            (ii)….
            Explanation.—For the purposes of this clause, “commercial
            purpose” does not include use by a person of goods bought
            and used by him and services availed by him exclusively
            for the purposes of earning his livelihood by means of
            self-employment;”
10. From the bare reading of the said definition, it is discernible that the
    definition of “consumer” does not include a person who obtains any
    goods for “resale” or for “any commercial purpose”. Though what
    is “commercial purpose” has not been defined under the Act, it has
    been interpreted in catena of decisions by this Court.
11. In Laxmi Engineering Works vs. P.S.G Industrial Institute 2 this
    Court after discussing the earlier decisions concluded inter alia that
    whether the purpose for which a person has bought goods is a
    “commercial purpose” within a meaning of definition of expression
    “consumer” in Section 2(1)(d) of the Act, is always a question of fact
    to be decided in the facts and circumstances of each case.
12. In Lilavati Kirtilal Mehta Medical Trust vs. Unique Shanti
    Developers and Others 3, this Court culled out broad principles for
    determining whether an activity or transaction is for a “commercial
    purpose” or not, while holding that though no strait jacket formula
    could be adopted in every case.
            “19. To summarise from the above discussion, though a
            strait jacket formula cannot be adopted in every case, the
            following broad principles can be culled out for determining
            whether an activity or transaction is “for a commercial
            purpose”:



2   [1995] 3 SCR 174 : (1995) 3 SCC 583
3   [2019] 14 SCR 563 : (2020) 2 SCC 265
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            19.1. The question of whether a transaction is for a
            commercial purpose would depend upon the facts
            and circumstances of each case. However, ordinarily,
            “commercial purpose” is understood to include
            manufacturing/industrial activity or business-to-business
            transactions between commercial entities.
            19.2. The purchase of the good or service should have
            a close and direct nexus with a profit-generating activity.
            19.3. The identity of the person making the purchase
            or the value of the transaction is not conclusive to the
            question of whether it is for a commercial purpose. It has
            to be seen whether the dominant intention or dominant
            purpose for the transaction was to facilitate some kind of
            profit generation for the purchaser and/or their beneficiary.
            19.4. If it is found that the dominant purpose behind
            purchasing the good or service was for the personal use
            and consumption of the purchaser and/or their beneficiary,
            or is otherwise not linked to any commercial activity, the
            question of whether such a purchase was for the purpose
            of “generating livelihood by means of self-employment”
            need not be looked into.”
13. Further in the case of Shrikant G. Mantri vs. Punjab National
    Bank 4, this Court observed thus-
            “50. It is thus clear, that this Court has held that the
            question, as to whether a transaction is for a commercial
            purpose would depend upon the facts and circumstances of
            each case. However, ordinarily, “commercial purpose”
            is understood to include manufacturing/industrial
            activity or business-to-business transactions between
            commercial entities; that the purchase of the good or
            service should have a close and direct nexus with a
            profit-generating activity; that the identity of the person
            making the purchase or the value of the transaction
            is not conclusive for determining the question as to
            whether it is for a commercial purpose or not. What


4   [2022] 5 SCR 945 : (2022) 5 SCC 42
[2024] 7 S.C.R.                                                            427

                   M/s Daimler Chrysler India Pvt. Ltd. v.
              M/s Controls & Switchgear Company Ltd. & Anr.

            is relevant is the dominant intention or dominant
            purpose for the transaction and as to whether the
            same was to facilitate some kind of profit generation
            for the purchaser and/or their beneficiary. It has further
            been held that if the dominant purpose behind purchasing
            the good or service was for the personal use and the
            consumption of the purchaser and/or their beneficiary, or
            is otherwise not linked to any commercial activity, then the
            question of whether such a purchase was for the purpose
            of “generating livelihood by means of self-employment”
            need not be looked into.”
14. In the case of National Insurance Company Limited vs. Harsolia
    Motors and Others 5, this Court while relying and emphasizing on
    the principles laid down in Lilavati Kirtilal Mehta Medical Trust
    (supra) noted that what needs to be seen while determining whether
    the object purchased is being used for commercial purpose or
    not, is whether the dominant intention or dominant purpose for the
    transaction was to facilitate some kind of profit generation for the
    purchaser and/or their beneficiary. What needs to be determined
    is whether the object had a close and direct nexus with the profit
    generating activity and whether the dominant intention or dominant
    purpose for the transaction was to facilitate some kind of profit
    generation for the purchaser and/or their beneficiary.
15. Further in the case Rohit Chaudhary and Another vs. Vipul
    Limited 6, it was held as follows –
            “15. The expression “commercial purpose” has not been
            defined under the Act. In the absence thereof we have
            to go by its ordinary meaning. “Commercial” denotes
            “pertaining to commerce” (Chamber’s Twentieth Century
            Dictionary); it means “connected” with or engaged in
            commerce; mercantile; “having profit as the main aim”
            (Collin’s English Dictionary); relate to or is connected with
            trade and traffic or commerce in general, is occupied with
            business and commerce.



5   [2023] 3 SCR 448 : (2023) 8 SCC 362
6   [2023] 14 SCR 394 : (2024) 1 SCC 8
428                                                    [2024] 7 S.C.R.

                 Digital Supreme Court Reports


       16. The Explanation [added by Consumer Protection
       (Amendment) Act 50 of 1993 replacing Ordinance 24 of
       1993 w.e.f. 18-6-1993] excludes certain purposes from the
       purview of the expression “commercial purpose” — a case
       of explanation to an exception to amplify this definition
       by way of an illustration would certainly clear the clouds
       surrounding such interpretation. For instance, a person
       who buys a car for his personal use would certainly be a
       consumer, but if purchased for plying the car for commercial
       purposes, namely, as a taxi, it can be said that it is for a
       commercial purpose. However, the Explanation clarifies
       that even purchases in certain situations for “commercial
       purposes” would not take within its sweep the purchaser
       out of the definition of expression “consumer”. In other
       words, if the commercial use is by the purchaser himself
       for the purpose of earning his livelihood by means of self-
       employment, such purchaser of goods would continue to
       be a “consumer”.
       17. This Court in Lilavati Kirtilal Mehta Medical Trust v.
       Unique Shanti Developers [Lilavati Kirtilal Mehta Medical
       Trust v. Unique Shanti Developers, (2020) 2 SCC 265 :
       (2020) 1 SCC (Civ) 320] , has held that a straitjacket
       formula cannot be adopted in every case and the broad
       principles which can be curled out for determining
       whether an activity or transaction is for a commercial
       purpose would depend on facts and circumstances
       of each case.
       18. Thus, if the dominant purpose of purchasing the goods
       or services is for a profit motive and this fact is evident
       from the record, such purchaser would not fall within the
       four corners of the definition of “consumer”. On the other
       hand, if the answer is in the negative, namely, if such
       person purchases the goods or services is not for any
       commercial purpose and for one’s own use, it cannot
       be gainsaid even in such circumstances the transaction
       would be for a commercial purpose attributing profit motive
       and thereby excluding such person from the definition of
       “consumer”.”
[2024] 7 S.C.R.                                                      429

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

16. The sum and substance of the above decisions is that to determine
    whether the goods purchased by a person (which would include a
    legal entity like a company) were for a commercial purpose or not,
    within the definition of a “consumer” as contemplated in Section 2(1)
    (d) of the said Act, would depend upon facts and circumstances of
    each case. However ordinarily “commercial purpose” is understood
    to include manufacturing/industrial activity or business-to-business
    transactions between commercial entities. The purchase of the
    goods should have a close and direct nexus with a profit generating
    activity. It has to be seen whether the dominant intention or dominant
    purpose for the transaction was to facilitate some kind of profit
    generation for the purchaser and/or their beneficiary. If it is found
    that the dominant purpose behind purchasing the goods was for
    the personal use and consumption of the purchaser and/or their
    beneficiary, or was otherwise not linked to any commercial activity,
    the question of whether such a purchase was for the purpose of
    “generating livelihood by means of self-employment” need not be
    looked into. Again, the said determination cannot be restricted in a
    straitjacket formula and it has to be decided on case-to-case basis.
     I.    CIVIL APPEAL NO. 353 OF 2008
17. So far as the CA No. 353/2008 is concerned, it appears that as
    per the case of the respondent no. 1 (original complainant), it had
    purchased two cars for the use by its Whole-time Executive Directors
    as part of their perquisites and the said high priced luxury cars were
    in fact being used by them for their personal use and for the use of
    their immediate family members. It was strenuously urged by the
    learned senior counsel Ms. Arora for the appellant that if the car in
    question was purchased by the respondent no. 1 for the personal
    use of its Director, it must carry a requisite form attested by the
    Chartered Accountant along with the Income Tax returns of the
    concerned Director, and since such document or form having never
    been submitted and produced before the Commission, it was required
    to be presumed that the car was purchased by the respondent no.
    1-company for its commercial purpose. Such a submission could not
    be accepted. It is trite to say that when a consumer files a complaint
    alleging defects in the goods purchased by him from the opponent
    seller, and if the opponent-seller raises an objection with regard to
    the maintainability of the consumer complaint on the ground that the
    goods in question were purchased by the complainant-buyer for its
430                                                        [2024] 7 S.C.R.

                      Digital Supreme Court Reports


       commercial purpose, the onus to prove that they were purchased for
       “commercial purpose” and therefore, such goods would fall outside
       the definition of “consumer” contained in Section 2(1)(d) of the
       Act, would be on the opponent-seller and not on the complainant-
       buyer. In the instant case, it has been specifically asserted by the
       respondent-complainant that the car in question was purchased by it
       for the personal use of its Whole-time Director and for his immediate
       family members, and the dominant purpose of purchasing the car
       was to treat it as a part of the perquisite to the Director. There is
       nothing on record worth the name to show that the said car was
       used for any commercial purpose by the respondent-complainant.
       Even if it is presumed that the respondent-complainant company had
       taken benefit of deduction available to it under the Income Tax Act,
       nonetheless in absence of any material placed on record to suggest
       that such purchase of car had a nexus or was linked to any profit
       generating activity of the company, it could not be said that such a
       high-priced luxurious car was purchased by the respondent no. 1
       for its “commercial purpose”.
18. As regards the defects in the car, both the sides have heavily placed
    reliance upon the correspondence which took place between them
    after the purchase of the car by the respondent no. 1 and after
    the defects were detected in the car. The said correspondence
    has also been tabulated by National Commission in the impugned
    order from which it appears that within a very short time after the
    purchase of the car in question on 31.03.2003, one of the directors
    of the respondent-company namely Mr. Ashok Khanna had taken the
    car out from Delhi for going to Chandigarh and Dehradun in April,
    2003 and found that “sitting at the back seat, the center hump on
    the floor over the drive shaft of the vehicle was excessively heated
    and particularly so on the left side of the center hump”. The said
    defect was immediately reported to the appellant and the respondent
    no. 2, however after examining the vehicle they had reported that
    everything was fine and nothing unusual was observed. Since, the
    said complaint of heating persisted, the respondent-complainant
    again requested the appellant to rectify the defect. Thereafter, several
    correspondences ensued between the parties. It is pertinent to note
    that in the letter dated 21.08.2003, it was stated by the appellant
    that “although the area (center hump) was observed to be warm,
    it is not a defect”. In its letter dated 02.07.2004, the respondent
[2024] 7 S.C.R.                                                       431

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

     no. 2 who happened to be the dealer of the appellant required the
     complainant-company with regard to the center hump to keep it
     under observation over a longer distance and to report the matter
     in case of any abnormalities, had confirmed that the AC control unit
     was found to be defective. Thereafter, on the respondent-company
     having made the complaint of excessive heating on the center hump
     more prominently on long drives out of station, the car was once
     again inspected by the engineers of the appellant-company, who had
     informed the respondent-complainant vide letter dated 03.12.2004
     that “on account of the catalytic converter fitted underneath the
     car, these cars do heat a lot”, and advised that “the matter could
     be resolved by adjusting the rear air-conditioning vents suitably”. It
     appears that thereafter repeated requests/complaints having been
     made by the respondent-complainant, the respondent no. 2 wrote
     vide the letter dated 22.12.2004 that the exhaust pipe of the car
     needed replacement. The respondent-complainant again wrote
     to the appellant vide the letter dated 23.12.2004 that though they
     were offering to replace the exhaust pipe, it was not only the center
     portion which was heating up but the entire floor was heating up with
     excessive heat and therefore, the vehicle needed to be replaced. The
     respondent-complainant ultimately wrote a letter dated 21.03.2005
     to the appellant reiterating the persisting problem of hump heating
     despite a catena of experiments carried out towards rectification of
     the malfunctioning of the car and requested for the replacement of
     the vehicle. The said request having been rejected by the appellant
     on 30.03.2005, the complaint was filed by the respondent-complainant
     before the National Commission.
19. It appears that on the submission made on behalf of the appellant
    that it would call the concerned Engineer for examining the vehicle,
    the National Commission vide order dated 10.08.2006 directed that
    the vehicle would be examined by the Engineer of the appellant in
    presence of the respondent No.1 or its representative. Pursuant to
    the said order, Mr. Stephen Lobo, Manager Field Service working
    at Pune Office of the Appellant, conducted a test drive alongwith
    the representative of the respondent – complainant, and submitted
    his affidavit to the Commission. However, the temperature recorded
    by the said Manager of the Appellant having been disputed by the
    respondent - complainant, the National Commission vide the order
    dated 25.09.2006 appointed one Joint Registrar and one Deputy
432                                                                 [2024] 7 S.C.R.

                          Digital Supreme Court Reports


       Registrar of the Commission as Local Commissioners, further directing
       them to travel in the cars in question separately on 07.10.2006 for
       more than 300 kms towards Rishikesh side. Accordingly, the Local
       Commissioners travelled and submitted their respective reports
       before the Commissioner.
20. In view of the order dated 10.08.2006 passed by the National
    Commission the test drive was conducted by the engineers of the
    appellant in presence of the respondent-complainant on 21.08.2006
    and the result of the test drive of the car DL-5CA-0333 was as under:

       Chassis No. Time          Kms     Temp          Temp        Remark    Ambient
                                         Gauge I       Gauge II              Temp
       WDB                               Provided      Provided
       201676A                           by DCIPL      by C&S
       326003
       1 start          11.45    41523   32.5          39                    38
       2                13.15    41577   19.7          44                    36
       3                14.35    41632   17.00         51                    35.5
       4                16.11    41673   19.1          50                    34
       5                17.22    41723   19.6          53                    34.5
       6                19.23    41769   19.4          49                    36.5
       7                20.18    41823   17.4          48                    35

21. Again, the National Commission having passed the order on
    25.09.2006, appointing the Local Commissioners for measuring the
    temperature of the hump of the car, in presence of representatives
    of both the parties, the Local Commissioners had travelled on
    07.10.2006 in the car in question for more than 300 kms. towards
    Rishikesh side, and submitted the report regarding the temperature
    of the running car at a distance of every 50 kms. as under:

       S. No.    Time           Km.      Temp. gauge        Temp. gauge     Ambient
                                         1 of DCIPL         2 of C & S      (Degree)
                                         (Degree)           (Degree)

       1.        8.30 AM        43649    33.2               39              25.5
       2.        9.45 AM        43699    38.6               46              30.5
       3.        10.45 AM       43749    38.6               47              32
       4.        11.05 AM       43759    39.5               47              34
       5.        12.40 PM       43799    38.6               46              32
[2024] 7 S.C.R.                                                             433

                  M/s Daimler Chrysler India Pvt. Ltd. v.
             M/s Controls & Switchgear Company Ltd. & Anr.


      6.          1.55 PM    43850    37.3           47              32
                  Return Journey
      7.          4.00 PM    43866    35.7           39              35
      8.          5.00 PM    43899    37.3           47              33
      9.          6.00 PM    43950    38.1           46              29
      10.         7.50 PM    44000    38.1           45              29.5
      11.         9.00 PM    44050    37             44              30
      12.         10.00 PM   44083    38.2           46              29.5

     The Local Commissioner in his report dated 09.10.2006, had
     made following note with regard to the car in question: -
            "1.    The sensor gauge fixed by the opposite party was 1
                   mm above while the sensor gauge provided by the
                   complainant was fixed on the mat. The same can be
                   seen with the help of photographs taken by the parties.
            2.     While traveling in the car the temperature recorded by
                   the sensor gauges generally showing the increasing
                   tendency.
            3.     There is a variation of 5 - 9 degree temperature
                   between the temperatures noted down from the two
                   sensor gauges provided by the parties.
            4.     On perusing the temperature chart, it is found that
                   the temperature recorded by both the sensor gauges
                   is higher than ambient temperature throughout the
                   journey.”
22. It is further pertinent to note that pending the said proceedings before
    the National Commission, the appellant had made two applications,
    one on 12.10.2006 seeking permission to make one more effort
    by providing additional insulation to address the concerns of the
    complainant in regard to the high temperature at the left hand side
    of the hump felt by it, and the other application seeking prayer to
    permit to test the complainant’s car by an appropriate laboratory, or
    in the alternative to dispose of the matter with direction to provide
    an additional insulation to the hump of the cars being used by the
    complainant or in the alternative to hold that the used car be resold
    by the complainant to the appellant (opponent no. 1) for present
    market value/book value. The respondent-complainant having not
434                                                       [2024] 7 S.C.R.

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       agreed to the said proposals made in the said applications, the
       National Commission vide the order dated 06.02.2007 had rejected
       the said applications.
23. From the afore-discussed documents/applications produced on
    record before the National Commission, it was clearly established by
    the respondent-complainant that an excessive heat was generated
    in the car, and particularly, the center hump on the floor over the
    drive shaft was felt excessively heated as also the left side of the
    center hump. As rightly submitted by the learned counsel for the
    respondent-complainant, after continuous trial and error method of
    rectification conducted to remove the defect of overheating, since the
    said complaint persisted, the appellant had moved the applications
    seeking permission of the Commission to make one more effort by
    providing additional insulation, and also for permitting the appellant
    to repurchase the car in question for the market value/book value
    as it existed at the relevant time in 2007. The market value of the
    car in question as on 25.11.2006 was stated to be Rs. 34 lakhs, and
    the book value thereof as on 31.12.2006 was stated to be about Rs.
    36 lakhs. The appellant though not admitted specifically about the
    said defects in the car, had indirectly stated in the said application
    seeking permission to provide additional insulation to the effect that
    the warm surface of hump/tunnel was a natural physical characteristic
    of the car and hence could not be altered to a large extent and that
    the additional insulation could be fitted by a minor modification. The
    said statements in the said applications read with the other materials/
    documents on record as also the reports of the Local Commissioner
    appointed by the National Commission, has led us to come to an
    irresistible conclusion that the inherent defect of overheating of the
    car in question had persisted despite the appellant having provided
    the rectification measures like providing additional insulation in the
    car, which had caused great inconvenience and discomfort to the
    passengers seated in the car in question. The advice given by the
    technical expert of the appellants that the overheated portions of the
    rear cabin of the car should be cooled by directing the draft from
    the air-conditioning vents towards the said portion, was not only an
    illogical advice but was an absolute improper advice given to conceal
    the defect in the car.
24. Considering the affidavits, correspondences, reports and the other
    material on record, we have no hesitation in holding that such
[2024] 7 S.C.R.                                                      435

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

     overheating of the surface of hump and the overall high temperature
     in the car was a fault, imperfection or shortcoming in the quality or
     standard which was expected to be maintained by the appellants
     under the contract with the respondent-complainant and therefore
     was a ‘defect’ within the meaning of Section 2(1)(f) of the said Act.
25. People do not purchase the high-end luxurious cars to suffer
    discomfort more particularly when they buy the vehicle keeping
    utmost faith in the supplier who would make the representations
    in the brochures or the advertisements projecting and promoting
    such cars as the finest and safest automobile in the world. The
    respondent-complainant having suffered great inconvenience,
    discomfort and also the waste of time and energy in pursuing the
    litigations, we are of the opinion that the impugned order passed by
    the National Commission of awarding the compensation by directing
    the appellants to refund the purchase price i.e., Rs. 58 lakhs approx.
    to the respondent-complainant, and take back the car (vehicle) as
    such does not warrant any interference. However, at this juncture, it
    may be noted that the impugned order was passed on 17.09.2007
    and before that pending the proceedings, the appellant had already
    made an offer in the year 2006 to repurchase the car in question
    as per the market value of the car as of November 2006 to be Rs.
    34 lakhs or at the book value of the car as of December 2006 to
    be about Rs. 36 lakhs, however the respondent had not agreed
    to the said proposal, and continued to use the said car for about
    seventeen years till this date. Therefore, having regard to the said
    offer made by the appellants, and having regard to the subsequent
    event of the respondent-complainant having retained and used the
    car in question for about seventeen years, we are of the opinion
    that the interest of justice and balance of equity would be met if the
    respondent-complainant is permitted to retain the car in question and
    the appellant is directed to refund Rs. 36 lakhs instead of Rs. 58
    lakhs as directed by the National Commission in the impugned order.
     II.   CIVIL APPEAL NOS. 19536-19537/2017 AND 2633/2018
26. So far as C.A. No. 19536-19537/2017 filed by the appellants -
    Mercedes Benz India Private Ltd. and another (Original Opponents)
    and the cross Appeal being C.A. No.2633 of 2018 filed by M/s C.G.
    Power and Industrial Solutions Ltd., (Original Complainant No.1)
    arising out of Consumer Complaint No. 51/2006 are concerned, as
436                                                          [2024] 7 S.C.R.

                       Digital Supreme Court Reports


       stated hereinabove, after the challenge of the order dated 08.07.2016
       passed by the National Commission in the said case, before this Court
       by way of filing C.A. No.10410/2016, this Court had disposed of the
       said Appeal by directing the National Commission to adjudicate the
       dispute between the parties finally, leaving it open for the appellant
       Mercedes Benz to challenge the order on maintainability as well as
       the final order. Accordingly, the final order having been passed by the
       Commission, the appellant has challenged the order dated 08.07.2016
       as well as the final order dated 11.09.2017 by way of instant appeals,
       and the cross appeal has been filed by the respondent-complainant
       against the order dated 11.09.2017.
27. In the instant case, the respondent nos. 1 and 2 (Original Complainants)
    had filed the complaint being Consumer Complaint No. 51/2006 before
    the National Commission, alleging inter alia that in October 2002, the
    appellants (original opponents) had launched a new Mercedes Benz,
    E-Class - E 240 petrol version (hereinafter referred to as the car in
    question). At the time of launch of e-class model, the appellants had
    proclaimed and elaborated safety system of e-class inter alia that it
    included front airbags, side airbags, and window airbags, automatic
    child seat recognition and central locking with crash sensors, and
    that it was the safest place on the road etc. The correct operation of
    the airbags was also guaranteed by the appellants. Based on such
    representations and especially of the safety features, the respondent
    no. 1 on 27.11.2002 had purchased the car in question bearing
    registration No. MH-01-GA-6245 from the appellants for its Managing
    Director-respondent No. 2 for a total consideration of Rs.45,38,123/-.
28. It was further alleged in the complaint by the respondents that on
    an official trip on 17.01.2006 at 06:20 A.M, the respondent No.2 was
    returning from Nasik to Mumbai. At that time, the car in question was
    being driven by the company driver Mr. Madhukar Ganpat Shinde,
    while the respondent no. 2 was seated in the back seat of the car. On
    Nasik express, NH-3, a goods carrier coming from the opposite side,
    collided head-on with the car, and the impact of the collision was so
    high that the entire front portion of the car was smashed, however
    none of the airbags opened. As a result, thereof, the driver suffered
    the injuries on his neck, arms and forehead, whereas the respondent
    no. 2 suffered grievous injuries on his face, a deep gash on the
    forehead fracture at the nasal bone and nasal septum, fracture of the
    C1 vertebra at the anterior and posterior arches and fracture of C2
[2024] 7 S.C.R.                                                       437

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

     vertebra. The respondent no. 2 had to be hospitalized for more than
     six weeks and even after the discharge he was advised strict bedrest
     at home. It took very long time for him to recover and resume the
     work. According to the respondents-complainants, if the airbags had
     opened at the right time, as represented by the appellants-opponents,
     the respondent no. 2 might have suffered less or no injuries. The
     complainants had also filed an FIR with the police station at Nasik
     on 17.01.2006. On 20.01.2006, the car was taken by the respondent
     No. 3 being authorized service centre and a detailed inspection and
     assessment of cost for the repairs was made. It was also alleged
     that in number of cases the airbags had failed to deploy at the time
     of accidents and people had suffered grievous injuries or had died
     also. Due to the said accident, not only that respondent no.2 had
     suffered grave injuries, agony and mental trauma, his family members
     and the respondent-company itself, had suffered lot of inconvenience
     and financial loss. It appears that lot of correspondence had ensued
     between the parties, and ultimately the respondents-complainants had
     filed the complaint seeking compensation under the various heads.
29. On the maintainability of the complaint, though the learned Senior
    Advocate Mr. Dhruv Mehta had strenuously urged that the purchase
    of the car by the respondent no. 1 company for the use of the
    respondent no.2 i.e., its director would tantamount to purchase for
    commercial purpose, the said submission cannot be accepted in
    view of the elaborate discussion and reasonings recorded by us
    hereinbefore while dealing with the issue in C.A. No. 353/2008. In this
    case also the appellants had failed to bring on record any material
    to show that the dominant purpose or dominant use of the car in
    question was for commercial purpose or that the purchase of the
    car had any nexus or was linked with any profit generating activity
    of the respondent no. 1 company. We therefore confirm the finding
    recorded by the three-member Bench of the National Commission
    in the order dated 08.07.2016 on the maintainability of the complaint
    filed by the respondent-complainant company.
30. On the merits of the claim made by the respondents – complainants,
    it was sought to be submitted by Learned Senior Advocate Mr. Dhruv
    Mehta for the appellants-original opponents that the complainants did
    not lead any expert evidence or any other evidence to establish that
    there was any defect in the front airbags of the car in question and
    in absence of any such evidence, the National Commission could
438                                                           [2024] 7 S.C.R.

                       Digital Supreme Court Reports


       not have concluded that the front airbags of the car were defective.
       According to him, the Commission had committed gross error in
       discarding the report of the expert produced by the appellants,
       who had stated as to why deployment of the driver’s airbag was
       not required in this case. According to him, since, the driver was
       sufficiently restrained by the seat belt, there was no need for the
       front airbag to deploy at the time of accident and the front passenger
       airbag would be triggered only if the front passenger seat was
       occupied, whereas in the instant case, the complainant no. 2 was
       sitting at the rear left seat and therefore the front passenger’s airbag
       could not have deployed. In any case, runs the submission of Mr.
       Mehta, the complainants had already sold out the car during the
       pendency of the proceedings before the National Commission and
       thereby had created a situation where the Commission could not
       have inspected the car in question. He further submitted that there
       was no “unfair trade practice” practiced by the appellants and the
       damages/compensation awarded by the Commission was without
       any legal basis.
31. The Senior Learned Advocate Mr. Prashanto Chandra Sen appearing
    on behalf of the respondents-complainants however vehemently
    submitted that admittedly neither the front airbags nor the side airbags
    of the car deployed as a result of the accident. The appellants had
    not produced on record the owner’s manual and the features of the
    airbags given in the owner’s manual on record produced by the
    complainants did not disclose as to what was the pre-determined level
    at which the airbags would deploy. According to him, the appellants
    had misrepresented that their car was the safest place on the road
    and that the provision of airbags was an additional safety measure
    not only for the front passengers but also for the rear passengers.
    According to him, since the owner’s manual did not contain accurate
    and complete information as regards the safety measure of airbags,
    and the appellants having misrepresented about the safety measures
    at the time of the promotion of the car, it was rightly construed as an
    “unfair trade practice” on the part of the appellants by the Commission,
    however, the Commission had committed an error in not awarding
    exemplary damages to the respondents-complainants.
32. In the instant case, there are certain undisputed facts as transpiring
    from the record, like that the purchase of the car was by the respondent
    no.1 for the respondent no. 2 its Managing Director. The occurrence
[2024] 7 S.C.R.                                                            439

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

     of the accident on 17.01.2006 is not disputed. It is also not disputed
     that at the time of accident, the driver of the car was wearing the
     seat belt, whereas the respondent No. 2 who was sitting on the rear
     left side seat did not wear the seat belt. It is also not disputed that
     neither the airbags on the front side nor the airbags on the side
     of the respondent no. 2 had opened at the time of accident, as a
     result thereof, the respondent no. 2 sustained grievous injuries, and
     the driver sustained some minor injuries. It is also not disputed that
     neither the respondents nor the appellants had produced on record
     the owner’s manual of 2002 i.e. the year when the car in question
     was purchased by the respondents, though it was specifically directed
     by the Commission to produce the same by passing the order on
     24.08.2017. Though subsequently, the complainant had produced
     on record one owner’s manual, the same did not appear to be of
     the relevant year by the Commission. The appellants-opponents
     had produced on record certain photographs as also the reports of
     technical experts of the appellants.
33. The National Commission after considering the material on record
    disposed of the complaint of the respondents - complainants directing
    the appellants to pay a sum of Rs. 5 lakhs to the complainant no.
    1 for the deficiency in the services rendered to it on account of the
    airbags of the car having not deployed/ triggered and further directed
    the appellants to pay a sum of Rs. 5 lakhs as compensation to the
    complainant no. 1 for the unfair trade practice indulged into by them,
    and a sum of Rs.25,000/- as cost of litigation.
34. The National Commission after elaborately considering the Owner’s
    Manual produced by the complainants, as the appellants - opponents
    had failed to produce the owner’s manual of the relevant year 2002
    when the car was purchased by the complainants and the other
    material on record, observed in Para no. 9 and 10 of the impugned
    judgment dated 11th September, 2017 as under: -
           “9. It is evident from a perusal of the above referred extract
           from the Manual that the side airbags are triggered only
           on the side on which an impact occurs in an accident and
           that the said airbags are independent of the front airbags.
           Since, admittedly, there was no impact on the side of the
           car in which complainant no.2 was sitting at the time of
           the accident, the side airbag would obviously not have
           triggered. Even otherwise the airbags on the side will not
440                                                       [2024] 7 S.C.R.

                  Digital Supreme Court Reports


       trigger in the event of frontal accident unless the airbags
       system is such as to trigger every airbag irrespective of the
       side on which the impact occurs in an accident. Similarly,
       window bags which are independent of the front airbags
       also trigger on the side on which the impact occurs.
       Therefore, the window airbags would not have triggered
       in this case since there was no impact on the sides on
       which the window bags were provided in the vehicle.
       10. As far as the front airbags are concerned, it is stated
       in the Manual that they are triggered if (i) a front-end
       impact occurs (ii) if collision happens at a force exceeding
       a ‘predetermined level.’ The Manual however, does not
       disclose as to what the said predetermined level was.
       If the front airbags were not to deploy in every accident
       resulting in front end impact, the opposite parties, in my
       view, ought to have disclosed to the buyers as to what
       the predetermined level necessary to trigger the front
       passenger airbag were. In the absence of such a disclosure
       in the Owner’s Manual, as far as the functioning of the
       front passenger airbags are concerned would be deficient,
       on account of its not providing the requisite information
       to the buyer.
       Section 2(1)(r) of the Consumer Protection Act, 1986 to
       the extent it is relevant provides that unfair trade practice
       means a trade practice which for the purpose of promoting
       the sale, use or supply of any goods adopts any unfair
       method or unfair or deceptive practice including that the
       goods are of a particular standard and quality. It is alleged
       in the complaint that the opposite parties at the time of
       launching E-Class Model highlighted its safety system,
       including airbags while proclaiming the vehicle to be the
       safest place on the road. Obviously, the opposite parties
       were seeking to encash upon the safety features of the
       vehicle, including the airbags provided therein, for the
       purpose of selling the vehicle. Therefore, it would be
       necessary for them to disclose to the buyers as to what
       the predetermined levels, necessary for triggering the
       front airbags of the vehicle were. Highlighting the safety
       features including the airbags for selling the vehicle, without
[2024] 7 S.C.R.                                                         441

                 M/s Daimler Chrysler India Pvt. Ltd. v.
            M/s Controls & Switchgear Company Ltd. & Anr.

           such a disclosure, in my opinion, constituted an unfair and
           deceptive trade practice. It is only the opposite parties
           which knew what would be the level which would trigger
           the frontal airbags in the event of an accident. Therefore,
           the aforesaid material information ought not to have been
           withheld while selling the vehicle. The opposite parties
           therefore, indulged in unfair trade practice or the purpose
           or promoting the sale of their vehicle.”
35. The National Commission also considered the report of Mr. Lothar
    Ralf Schusdzarra, the Technical Expert and Senior Engineer working
    with the Appellant Company who had inspected the car after the
    accident, and the photographs forming part of the report of the
    technical expert, and observed that the vehicle that is the car in
    question, had frontal accidental with another vehicle stated to be a
    container truck which had a higher chassis, and that the front portion
    of the car was badly damaged as a result of the said accident. The
    said photographs also corroborated with the depositions of the
    driver Mr. Madhukar Shinde and the respondent-complainant no.
    2 Mr. Mohan Trehan which established that the front portion of the
    vehicle was smashed when it was hit by the truck and the collision
    of car with the truck was quite impactful.
36. There was nothing on record produced by the appellants to show that
    they had disclosed either in the Owner’s Manual or in the Brochure
    about the limited functioning of the airbags, which according to them
    was an additional safety measure in the car. On the contrary, as
    per the case of the respondents-complainants a misrepresentation
    was made by the appellants at the time of promotion of the car in
    question that e-class car had a safety system which included front
    airbags, side-airbags and window airbags. Even if it is accepted that
    the airbags would deploy only when the seat belt was fastened by
    the passenger, in the instant case admittedly, the frontal airbags of
    the car were not deployed though the driver had already fastened
    the seat belt. Thus, the defect in the car was clearly established so
    far as non-deployment of frontal airbags was concerned.
37. Incomplete disclosure or non-disclosure of the complete details with
    regard to the functioning of the airbags at the time of promotion of
    the car, has rightly been considered by the National Commission as
    the “unfair trade practice” on the part of the appellants, and awarded
442                                                         [2024] 7 S.C.R.

                           Digital Supreme Court Reports


       a sum of Rs. 5 lakhs towards it. The National Commission has also
       rightly balanced the equity by awarding Rs. 5 lakhs only towards
       the deficiency in service on account of the frontal airbags of the car
       having not deployed at the time of accident.
38. Since the National Commission has considered in detail the evidence
    and the material on record adduced by the both the parties, in
    our opinion the well-considered judgment dated 11th September
    2017 passed by the National Commission does not warrant any
    interference.
39. It is needless to say that a trade practice which for the purpose of
    promoting the sale of any goods by adopting deceptive practice
    like falsely representing that the goods are of a particular standard,
    quality, style or model, would amount to “unfair trade practice” within
    the meaning of Section 2(1)(r) of the said Act.
40. In that view of the matter, following order is passed: -
       I.      C.A. No. 353/2008
       The respondent-complainant is permitted to retain the car bearing
       registration no. DL-9CV-5555. The appellant is directed to refund
       Rs. 36,00,000/- (Rupees thirty-six lakhs) to the respondent by way
       of compensation within three months from the date of this order,
       failing which the appellant shall pay interest at the rate of 9% per
       annum thereon from the date of this order till payment. The Appeal
       stands partly allowed.
       II.     C.A. No. 19536 & 19537/2017 and C.A. No. 2633/2018
       All the three Appeals are dismissed.

       Result of the case: C.A. No. 353/2008 partly allowed.
                            C.A. No. 19536 and 19537/2017
                            and C.A. No. 2633/2018 dismissed.



       †
           Headnotes prepared by: Nidhi Jain


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M/S DAIMLER CHRYSLER INDIA PVT. LTD. versus M/S CONTROLS & SWITCHGEAR COMPANY LTD. & ANR. — 2024 INSC 496 - Legal Desk AI